I first had the idea for 12&12 nearly seven years ago. It was a Tuesday morning during my first year of law school, and I was sitting through another Civil Procedure class.
That was the end of 2009 and I had been clean and going to Narcotics Anonymous meetings for three years.
No one knew or suspected that a few years before I had been unemployable and miserable.
Except for one small detail.
For three years I had walked around with a little NA key tag looped through my key ring. First it was a white one; then an orange; then a blue. After three years I had been wearing my black key tag for about a year.
But I started to feel a little uncomfortable. I was in law school and I didn’t know or trust many of the other students. I usually didn’t care what people thought about me, but on that day I did.
About a week later I took off the key tag.
The seed for 12&12 was planted.
I wanted something to remind me of who I was, where I had been, and how I wanted to live my life. But I didn’t want strangers or even acquaintances asking me what clean and serene meant or what NA was.
I didn’t want drug or alcohol jokes. I didn’t want clichés.
I wanted something underground. Something covered in meaning. Something deep.
I wanted a symbol that told the world everything about me while also telling them nothing at the same time.
You either know what 12&12 means or you don’t.
Get 10% off your first order, and the latest discounts right to your inbox.