Origin Story

I first had the idea for 12&12 nearly seven years ago.  It was a Tuesday morning during my first year of law school, and I was sitting through another Civil Procedure class.

That was the end of 2009 and I had been clean and going to Narcotics Anonymous meetings for three years. 

No one knew or suspected that a few years before I had been unemployable and miserable.

Except for one small detail.

For three years I had walked around with a little NA key tag looped through my key ring.  First it was a white one; then an orange; then a blue.  After three years I had been wearing my black key tag for about a year. 

But I started to feel a little uncomfortable.  I was in law school and I didn’t know or trust many of the other students.  I usually didn’t care what people thought about me, but on that day I did.

About a week later I took off the key tag. 

The seed for 12&12 was planted. 

I wanted something to remind me of who I was, where I had been, and how I wanted to live my life.  But I didn’t want strangers or even acquaintances asking me what clean and serene meant or what NA was.

I didn’t want drug or alcohol jokes.  I didn’t want clichés. 

I wanted something underground.  Something covered in meaning.  Something deep.

I wanted a symbol that told the world everything about me while also telling them nothing at the same time. 

You either know what 12&12 means or you don’t. 

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